Trobix Bio, an Israeli medtech start-up, wanted to create a new visual language and logo. The company was developing new groundbreaking microbiome therapy and wanted their branding to reflect the cutting-edge nature of their work. 

For the brand’s color palette, I created a unique blend of white and blue gradients. The blue background creates a sense of trust, integrity, and professionalism; values that Trobix Bio prides itself on.The mix of whites and blues also pays a subtle homage to Trobix Bio’s Israeli roots.

I chose to center the brand’s logo in a futuristic-looking rendition of the letter X, which calls to mind the company’s name and their forward-looking work. The X shape visually resembles the shape of bacteria, symbolizing the company’s area of innovation and expertise.