I believe great design starts with a brilliant concept and meticulous planning. As an honors graduate of Shenkar and a present-day design lecturer, one of the first lessons I teach to my students is the importance of research and understanding the core problem we’re addressing.

There’s a great deal of research that goes into my work. Before diving into the details, I like to take a step back so I can see the big picture and understand How can I create the best journey For the users.

I take pride in creating designs that are not only visually pleasing but make users feel empowered to take the next step in their journey.